Stay visible. Stay bright.

client: Lidskoye / product: Trade visibility

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  • Market situation:

  • Lidskae is one of the most prominent beer breweries in Belorus, which was founded more then 140 years ago. Being always matter of national pride brewery looks for new and interesting opportunities of self-representation and promotion. Being present and visible in TRADE is vitally important and priority number one for company.

  • Tasks & Initiatives:

  • Our task was to help Lidskae brewery to stand out in trade with innovative and beautifully crafted materials, innovate approach on creative and strategic level.

  • Our approach:

  • Rethink overall approach to POP theatre from static visibility to stand out engagement in involvement to brand world.