THE BEGINNING OF A NEW TRADITION

client: JTI_UKRAINE / product: Richmond

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  • Background:

  • Richmond Tobacco House returns to Ukraine.
  • Since the founding of the brand, Richmond has been the quintessence of British style and traditional quality in tobacco.
  • The classic flavor is based on a export tobacco varieties blended according to a traditional reference recipe. It is the combination of these varieties that makes RICHMOND taste noble and pronounced, and its refined taste and balanced aroma will be appreciated by Ukrainian smokers.
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  • WE DEVELOPED:

  • new brand look that speaks for itself giving consumer immersive tactical and visual experience.
  • The creative concept behind design is not about only external attributes, it’s about inner unification of British style and traditional tobacco quality.

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